by Elizabeth
(London, UK)
Hi Diana,
-choose pages to write about
-create a professional website
-set up an automatic blog, add images, create a newsletter
-plan how you are going to monetize your website...make some money!
If you don't think you can do it all alone (they have a 10 step course/guide that you work through)...they now have elearning courses that can help you even more if you need it.
Ok...but enough about SBI for now (sorry...I said I
was eager!)
Direct advice for your online teaching business:
1) Build with SBI (you can't go wrong).
2) Choose a sub-topic within learning English that you love in order to focus your website/business on a topic that you can present to visitors.
My biggest mistake is that my main topic is "learn English" which is HUGE. There are far too many areas to cover. I wish I had chosen something like "phrasal verbs" or "learn English videos".
3) Once you create a really great content rich website you can then use all your content to promote your services.
When you think about it. People read my articles and they get to know me. They can then trust me, so when I recommend something that I know is good people are more likely to purchase them they know and trust me. (You must be careful not to break this trust though...and only recommend things that are high quality and useful).
4) You can use Skype to teach the classes but I would suggest something like WebEx or Adobe Connect which I have used while teaching online for a company in Madrid.
They let you have a white board and video and audio etc.
There you can create a teacher profile and arrange classes and you choose your rate. Then edufire charges the student a small user fee when they register for your classes.
You get your rate per hour and access to Adobe Connect (great conferencing software) and students are able to find your services via edufire and you profile there.
Irealize that maybe you don't want to create a full fledge business, but just want to organize some classes. If you want to have a well rounded business with multiple sources of income (Google ads, e-product sales, affiliate sales and classes) then I would create a full website.
If you want to just teach some classes online, I would suggest creating a profile with edufire and then finding a forum where you can become a "guru".
Basically, online you need to create a name for yourself and earn trust. If you just throw up some ads saying "online English classes" then you won’t create a strong business cause people don't know or trust you. When you create a website and provide great free content for visitors you are pre-selling them to your services.
Just a couple other things before I end this NOVEL of a message (I hope I haven't scared you away!)
As for me...I am currently taking 6 months off from teaching to dedicate time to my website so I can write and sell my own courses and products, promote other people's products (like effortless English) and eventually set up my own podcast and promote my own classes. It does take a lot of work up front but I think it is well worth it for the potential in the future.
Just to directly answer your questions:
What sort of content should I concentrate on with regards to marketing and sell my services?
With SBI it all goes with building your site. The marketing process is simple. CTPM. Content first...which gets traffic (traffic is SO important)...with that traffic you PRESELL them to you and your advice...and then finally you Monetize. $$
How do you think these products (effortless English) will impact on an online teacher business?
I think that these products are great. They will never replace having a real teacher though. They just can't motivate, interact and customize lessons like real live teachers can. If anything they could help your business if you promoted them as a self-study tool to go along with your classes.
I am going to leave it there because I honestly I could talk all day about this. Please keep in touch and do consider signing up for LEC (my social network) because that would be a great way to start building your name.
If you have more questions just shoot me an email.
All the best,
Diana
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